VIRGIN MEDIA TO PARTNER WITH FORMULA E FOR VISA LONDON ePRIX
2015-06-24 15:57:45
The FIA Formula E Championship has today announced that leading multimedia provider Virgin Media is to partner with the all-electric race series for the this weekend’s Visa London ePrix.
The deal will see Virgin Media become the local partner for the Battersea Park races on June 27 and 28, working in collaboration with Formula E on a range of marketing activations, which will also include track signage during the double-header event.
Virgin Media is the first provider of all four broadband, TV, mobile phone and home phone services in the UK with the company’s cable network delivering ultrafast broadband to around half of all UK homes. Virgin Media is also part of Liberty Global plc, the world’s largest international cable company serving 27 million customers across 14 countries. In addition, Virgin Racing, part of the Virgin Group, is one of the 10 Formula E teams competing in the series with driver Sam Bird amongst the six title challengers.
Tom Mockridge, CEO of Virgin Media, said: “As the UK’s only true ultrafast internet provider, speed and innovation are at the heart of what Virgin Media provides for millions of homes and businesses every day. We’re delighted to be backing Formula E in the London races, the ePrix is a world class innovation in motorsport."
Alejandro Agag, CEO of Formula E, added: “Virgin Media is one of the leading and best known multimedia providers so it’s fantastic to be welcoming a brand of this stature to Formula E. It’s also a testament to the strength and global appeal of the series with Virgin Media joining an ever expanding list of international companies wishing to partner with Formula E and show their commitment to sustainability.”
Tickets for the Formula E Visa London ePrix are still available. For further details visit fia formulae.
Reported By
Andrew Merritt-Morling
Electric Motorsport Editor and Chief Editor
Associate Member of the Guild of Motoring Writers
